Recent Press Releases
Atkins Nutritionals gives consumers more ways to start the year right
DENVER, CO. (January 4, 2010) – Atkins Nutritionals Inc. (“Atkins™”), a market-leading weight-management company, will start 2010 with a robust, multimillion dollar, yearlong marketing campaign that takes direct aim at its closest competitors while strengthening its social media presence. Atkins will further fortify its place as a leading diet company in March 2010 when the Read More
Atkins introduces six ways to shape up with tasty and convenient new products
DENVER, CO. (October 1, 2009) – Atkins Nutritionals Inc. (“Atkins™”), with its market-leading, weight-management products, has introduced six new additions to its popular Advantage®, Day Break™ and Endulge™ product lines. Ranging from the Day Break Fruit Crumble Bar to the decadent Endulge Nutty Fudge Brownie, Atkins offers consumers better nutrition and enjoyment in every delicious Read More
Atkins Nutritionals, Inc. believes study citing better feelings of well-being with a low fat diet offers key lessons on managing low carb diets
DENVER, CO. (November 11, 2009) – A recent Archives of Internal Medicine study by Grant D. Brinkworth et al. assessed changes in mood for dieters on either a low fat or low carbohydrate diet. Study authors concluded that throughout a year of dieting, a low fat plan improved overall feelings of well-being versus a low Read More
Win with Atkins!
DENVER, CO. (September 1, 2009) – Calling all cooks! Starting today, September 1, Atkins Nutritionals Inc. (“Atkins™”) will accept original recipe submissions that use the new Atkins Cuisine™ Penne Pasta or All Purpose Baking Mix in a great new way. The “Win with Atkins Cuisine™” contest runs through Wednesday, September 30, 2009. Atkins community members Read More
Bread, pancakes and pasta on Atkins? Yes, that’s right!
DENVER, CO. (July 13, 2009) – Atkins Nutritionals Inc. (“Atkins™”), with its market-leading, weight-management shakes and snack bars, has introduced two breakthrough new products: a new All Purpose Baking Mix and Penne Pasta that has half the carbs of regular pasta. Both products are perfect for consumers following the Atkins Nutritional Approach or those looking Read More
Atkins goes a deeper shade of green
DENVER, CO. (April 21, 2009) – Atkins Nutritionals, Inc. (“Atkins”) has aggressively sought to make the packaging for its popular snack bars and shakes more eco-friendly. Atkins has improved its green packaging profile by choosing a snack bar carton manufacturer that supports wind power through the purchase of carbon offsets. In addition, the snack bar Read More
Atkins Nutritionals participates in voluntary peanut recall
DENVER, CO. (January 31, 2009) – On January 20, Atkins Nutritionals, Inc. (Atkins) announced that none of its products were affected by the widely publicized recall of peanut butter and peanut paste processed at the Blakely, Georgia facility of Peanut Corporation of America (PCA), and linked to an outbreak of Salmonella related complaints and illnesses. Read More
Results of a two-year study published in The New England Journal of Medicine report more effective results in weight loss and cholesterol profiles in the low carbohydrate diet when compared to the low-fat diet and mediterranean diet
DENVER (July 17, 2008) – The results of a two-year study, released today in The New England Journal of Medicine, comparing a low-carbohydrate diet like the Atkins Nutritional Approach™ with Mediterranean and low-fat diets, found that low-carbohydrate diets are more effective in achieving weight loss than the other diets, and supported cardiovascular health with favorable Read More
Atkins started a diet revolution – now the company is doing it again through science, new products and a new mantra: “Sweet. Sexy. Science.”
DENVER (May 29, 2008) –Atkins™, the name that turned the nutrition world on its head and sparked the biggest single shift in American eating habits with its advocacy of reduced levels of refined carbohydrates and sugars, continues to affect American eating habits today. In fact, according to study findings, 44 percent of adults continue to Read More
Dispelling the myths about the Atkins diet
Atkins Nutritionals Inc., a leading player in the weight-loss industry, offers a powerful lifetime approach to weight loss and weight management. The Atkins Nutritional Approach™ focuses on a healthy diet with reduced levels of refined carbohydrates and sugars and encourages the consumption of lean protein, high fiber, vegetables, fruits and good fats. Backed by scientific Read More
