Recent Press Releases
ATKINS LAUNCHES FIRST LINE OF MEAL KITS
Atkins Nutritionals, Inc. is introducing its first offering of easy step-by-step meal kits for consumers interested in convenient home delivery of Atkins low-carb products whether they are trying to lose weight or live a low-carb lifestyle. While Atkins is primarily a whole foods-based program, the meal kits allow people with busy lifestyles to get everything Read More
ATKINS DEFINES A NEW WAY OF EATING WITH “HAPPY WEIGHT” ADVERTISING CAMPAIGN
DENVER, CO – JANUARY 5, 2016 – Atkins Nutritionals, Inc., a leader in low-carb nutrition and the weight-management category, launched its newest advertising campaign, centered on helping consumers find their “happy weight.” To bring the campaign to life, spokesperson and actress Alyssa Milano reveals her success on Atkins in reaching her happy weight through a Read More
A LOW CARB DIET OUTPERFORMS A LOW FAT DIET WHEN IT COMES TO HEALTH OUTCOMES
NEW YORK – (OCTOBER 20, 2015) Low-carbohydrate eating is more effective for heart health and weight loss than low-fat dieting, a study released today finds. These outcomes counter the current U.S. Dietary Guidelines, which have promoted a low-fat diet for decades. Today’s publication of the first-ever Bayesian analysis of weight-loss dietary therapy, based upon data Read More
ATKINS NUTRITIONALS, INC. VOLUNTARY RECALLS LIMITED QUANTITY OF ATKINS CHOCOLATE CANDIES
DENVER, CO – (June 27, 2015) – Atkins Nutritionals, Inc. is initiating a voluntary recall of a limited quantity of Atkins Chocolate Candies, 5 ct. sachets with UPC code 637480075558 – because it may contain sachets of Atkins Chocolate Peanut Candies. Although the inner sachets are properly marked as Chocolate Peanut Candies, there is a Read More
ATKINS NUTRITIONALS, INC. MAKES COUNTING NET CARBS AS EASY AS “1, 2, 3” WITH THE NEW FREE ATKINS MOBILE APP AND ONLINE COMMUNITY
DENVER, CO – May 27 – For people who eat low-carb, there is a free app that tracks carb intake, plans meals, builds shopping lists and more. Atkins Nutritionals, Inc. introduces the comprehensive new Atkins mobile app and Online Community, which provides a quick and precise way to track Net Carbs* for whole foods, food Read More
Superior Weight Loss and Cardiovascular Risk Factor Reduction with Atkins-Type Low-Carb Diet Vs. Low-Fat Diet
DENVER (September 2, 2014) – The Annals of Internal Medicine just published results of a National Institutes of Health (NIH) trial titled “Effects of low-carbohydrate and low-fat diets,” in which a low-carbohydrate diet was found to be more effective both for weight loss and cardiovascular risk factor reduction than the low-fat diet. Participants in this Read More
Atkins™ Introduces Convenient And Healthy Breakfast Sandwiches For Mornings On-The-Go
DENVER, June 26, 2014 — Mornings just got more delicious and a little easier, with new healthy options for a satisfying breakfast on-the-go.Atkins Nutritionals, Inc., a leader in the weight-management category, announced today the launch of Atkins Breakfast Sandwiches, the first and only line of indulgent, breakfast sandwiches with only 5g net carbs that are Read More
Simplified Diet Book The New Atkins Made Easy Offers Easy Jumpstart Weight Loss For A New Year, New You
DENVER, CO – January 8, 2014 – Just in time to give resolutions a healthy boost, a new, simplified take on the original low-carb diet has hit bookstore shelves. Atkins Nutritionals, Inc., a leader in the weight-management category, introduces The New Atkins Made Easy: A Faster, Simpler Way to Shed Weight and Feel Great — Read More
