DENVER, CO – September 09, 2015 – Atkins Nutritionals, Inc., a leader in the weight-management category, announced today that Alyssa Milano is the new spokesperson for the brand. As a working mom, the actress is committed to leading a healthier lifestyle. Backed by more than 80 published, scientific studies, Atkins is a long-term, well-balanced program with reduced levels of refined carbohydrates and sugars, encouraging the consumption of protein, fiber, fruits, vegetables and good fats.

“I’m on a journey to become my best, healthiest self, and as a busy mother of two, that means finding a lifestyle that works for me and is easy. I did my research and found the compelling science behind Atkins shows it not only helps you lose weight, but improves health too,” said Milano. “Cutting carbs and sugar has already made me feel better, and I don’t have to give up my favorite foods because Atkins offers great low-carb options. I’m excited to share my story with people and learn from them too, in the hope that together we can find a better path to wellness with Atkins.”

Milano is inviting people to join her on her weight loss journey at Atkins.com, where they can share their progress and receive tips and advice for eating low carb. All Atkins tools – the mobile app, meal planners, shopping lists, recipes – are 100 percent free, as is the Atkins’ community which offers forums with other Atkins followers to keep people motivated. Additionally, Milano is appearing in national advertising, including television, print and a digital media campaign that includes Atkins Success Stories, featuring two women who speak candidly with Milano about their own Atkins journey to weight loss and better health.

“Alyssa is an actress, host, businesswoman and philanthropist. As a busy working parent, people can relate to the same struggle to find a balance in making smart choices to eat healthier. We believe she will be an inspiration to those seeking to look and feel better about themselves,” said Joseph Scalzo, president and chief executive officer of Atkins Nutritionals, Inc. “Alyssa is a champion of important causes, and she believes in our cause of educating consumers on how to eat smarter by reducing carbs and sugar for overall health, and to lose weight too.”

Since beginning her Atkins journey, Milano has been eating a wide array of vegetables, healthy fats like olive oil, avocado and nuts, and proteins such as chicken and fish. Atkins limits carbohydrates (sugar), so the body burns fat for fuel. This approach leaves the body steadily fueled, and weight is lost, even when more calories are being consumed. Steady fueling leads to constant energy levels all day long, and less hunger and cravings, so individuals can lose weight while feeling satisfied. The science behind the Atkins principles has been proven by more than 80 clinical studies. To follow Milano’s progress with Atkins, visit Atkins.com.

About Alyssa Milano

With a dynamic 30 year career, Alyssa Milano is an actress, producer, designer, and activist. She got her start on the hit TV show “Who’s The Boss?” and followed up with leading roles in “Melrose Place,” “Charmed,” “Mistresses,” as well as independent and feature films. As current host of Lifetime’s “Project Runway All-Stars,” Milano has a passion for design and is an avid sports fan. This led her to create her own clothing, jewelry and eyewear line called TOUCH by Alyssa Milano which fulfills the need for fashion-forward fan apparel for women, partnering with all the major sports leagues. She is also the creator of the critically acclaimed graphic novel series, “Hacktivist.” As a philanthropist, Milano is a UNICEF ambassador, as well as a founding ambassador for The Global Network for Neglected Tropical Disease Control (GNNTDC).

About Atkins Nutritionals, Inc.
Atkins Nutritionals, Inc. is a leader in the weight control nutrition category, and offers a powerful lifetime approach to weight loss and management. The program focuses on a balanced diet with reduced levels of refined carbohydrates and added sugars and encourages the consumption of protein, fiber, fruits, vegetables and good fats. Backed by research and consumer success stories, this approach allows the body to burn more fat and work more efficiently while helping individuals feel less hungry, more satisfied and more energetic.

Atkins Nutritionals, Inc., manufactures and sells a variety of frozen meals, nutrition bars, shakes and snacks designed around the principles of the Atkins nutritional approach. Atkins’ three product lines: Advantage®, Day Break™ and Endulge™ appeal to a broad audience of both men and women who want to achieve their weight management goals and enjoy a healthier lifestyle. Atkins products are available online at atkins.com and in more than 50,000 locations throughout the U.S. and internationally. For more information, visit atkins.com.